Job Details

 

Country Brand Manager

  • 4 - 6 years
  • Mumbai
Industry :
Pharma / Biotech / Clinical Research
Functional Area :
Marketing, Advertising, MR, PR, Media Planning
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Quote job ref: 201011

Job Description

Develop partnerships with multiple vendors to drive diagnostic infrastructure in the country

Collaborate with partners to broaden access for our innovative drugs (Patient Groups, NGOs, etc)

Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA

Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed

Manage local agencies for trans-creation (budget, scope, timing, and quality of project)

Forecast brand performance and track progress towards target

Develop country brand Plan and influence sales targets and brand A&P allocations with Marketing and Sales Leads

Cross-functional brand leadership across Field Force, Account mgmt, medical, legal, regulatory, etc

Train Field Force on product positioning and prioritization

Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes

Key Skills
Brand planning
brand launch
Education
  • MBA/PGDM
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