Job Details


AVP - Digital Marketing

  • 8 - 12 years
  • Bengaluru/Bangalore
Industry :
Real Estate / Property
Functional Area :
Marketing, Advertising, MR, PR, Media Planning
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Quote job ref: 20220

Job Description

Position: GM - Digital Marketing

About Our Client

Online interior design platform, they provide end-to-end home interior services.

Job Description

Role Summary:

This position is responsible for the planning, design, optimization maintenance, measurement and reporting of company s websites, ecommerce, social media, click-to-customer-service, and demand generation programs to increase brand awareness and preference, generate qualified leads, improve customer service, increase ecommerce and offline sales, and deepen customer engagement.

Customer Excellence

  • Develop and drive brand awareness, customer acquisition and retention strategies across all channels such as paid and organic search, programmatic, display, email, social media and mobile
  • Develop client roadmaps, program plans, business cases, and realization strategies to support company s business goals
  • Understand digital landscape and how trends, customers, current innovations, etc. can impact business
  • Create, test, refine, and improve the user experience across all Web properties, creating personalized customer journeys that result in conversions

Process Excellence

  • Create a data-driven and results-oriented culture where decisions are supported by market trends, customer-focused research, testing, analysis, and measurement
  • Analyze and provide reporting on program KPI s identifying opportunities for growth and improving efficiency
  • Define, monitor and communicate digital marketing effectiveness metrics and audience insights with senior management and key stakeholders
  • Keep abreast of emerging trends and technologies and drive digital marketing innovation

Finance Excellence

  • Developing & Implementing strategy for Digital Marketing to drive the achievement of target revenues.
  • Manages Digital Marketing budget to meet scope of projects and projected spending.
  • Negotiates associated vendor contracts / agreements including partnerships / sponsorships to support planned and new efforts.
  • Driving increases in online traffic and achieving customer acquisition targets with maximum efficiency

People Excellence

  • Work closely with cross functional team to increase program efficiency and user experience
  • Build and manage the digital marketing team and help manage their career development, performance and providing ongoing coaching and feedback.
  • Actively contribute and participate in various organizational activities held time-to-time on different occasions

External Interactions: Vendors, Agencies and clients

Preferred Qualification

  • Fulltime MBA from a reputed institutions.
  • 9+ years of successfully leading, managing and developing teams of digital marketing professionals
  • Strong Project, People and Budget management skills.
  • Outstanding communication (written and verbal) and interpersonal abilities
  • An outgoing personality and an ability to network
  • Should be clear in thinking, be result oriented, reliable, organized and meticulous
  • Ability to collaborate with different teams, superior influencing skills, and strong senior-level communication abilities
  • Ability to contribute consistently and positively in a high-paced, fast-changing and sometimes unpredictable work environment
Key Skills
Digital Marketing
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