A leading MNC into B2B products is seeking to hire a
Marketing Communication Manager based in Mumbai
Reporting to: Director Marketing - India Subcontinent.

Key Responsibilities:

Brand Management
o Be a custodian of the company's Brand, shape and communicate its global vision and mission
o Translate brand elements into plans and go to market strategies
o Assessment of creative and adverts, Product labels, displays, banners etc.
o Lead and Manage all product label development

Advertising and promotions o Managing creative deliverables for sponsorships, events, offers, promotions, contests etc.

Event Management
o Managing end to end participation in customer events – Venue, branding collaterals, give away, theme finalization
o Measure and report performance of all marketing campaigns, and assess ROI
o Participation in key exhibitions and summits
o Support sales team in on-ground activations, canopy events
o Development and management of Marketing Collaterals
o End-to-end management of all creative collaterals – Brochures, wall charts, Posters, SOPs, Banners. Stickers etc.
o Coordinate the design of promotional material and distribute in online and offline channels.
Manage designing, advertising agency agencies, Printing vendors etc.

Internal and External communications
o Plan the marketing and communications strategies for specific target Audience and sectors
o Content development mailers, success stories, blogs, intranet stories for global and regional newsletters
o Coordinate with global and regional marketing team members

Required Experience / Skill Set:
MBA in Marketing from Tier1 / II MBA School.
4+ years of experience in Branding and Marketing Communication Profile in Product Marketing Domain preferably across FMCG/ Chemical / B2B industry.
Strong knowledge of Digital & Social Media Marketing.
Excellent interpersonal skills and are adept at building relationships with different stakeholders.

Branding/ marketing experience in a B2B Product company is a MUST have for this position

Please share your response at rakhi.khanna @abcconsultants.in

• MBA/PGDM